# Google Books Vertical Getting a Big Push in Search Results, Clogging Up SERPs

Much like Google created a onebox for music, Seth Godin noticed they are now aggressively [pushing onebox results for book searches](http://sethgodin.typepad.com/seths_blog/2007/08/google-book-sea.html). With Universal search, these verticals not only hit the top of the results, but also backfill in the organic results.

I [searched Google for _college * grant_](http://www.google.com/search?num=30&hl=en&q=college+*+grant) and 15 of the top 30 results were from books.google.com! I couldn't reproduce a screenshot with 15 out of 30, but did get [this one with 13 out of 30](/content/images/google-book-search.png). Sure that is an obscure query, but how long until books show up more heavily for popular queries? It is almost worth setting up a quasi-publishing house to publish no name authors with Earth-moving tomes like:

- _Texas Holdem Poker, Blackjack, and Other Easy & Legal Ways to Make a Living Online_
- _Forex Uncovered: Make Millions Trading Currency in Your Underwear_
- Online Pornography Review: The Complete Picture Guide to the Hottest Adult Fetish, Genres, Niches, & Sub-niches
- _Buy Viagra Online: Why is it so Cheap and Easy?_
- _Call Viva, the Las Vegas Stripper: the Best Deals in Travel, Hotels, Shows, Girls, Escorts, Coupons & More from a Girl Who Knows the Town_

The seedier the industry the more value there is in having a book published, but can books contain affiliate links? ;)

If Google is willing to give 20% of a search result to books (carrying Google ads), 20% to video (carrying Google ads), 10% to news results, 10% to Wikipedia, 10% to .gov, and 10% to .edu then suddenly we are all fighting for crumbs. In a market like that, perhaps the top 1 or 2 players get a near monopoly advantage, and thus becoming a leading blog (or other leading editorial voice) makes even more sense than it does in the current marketplace.

Published: August 26, 2007 by [Aaron Wall](/content/user/aaron-wall "View user profile."/index.html) in [publishing & media](/content/archives/cat_publishing_media.shtml)